Working with WWF
WWF-Australia is involved in a wide range of relationships with companies, from short-term tactical to long-term strategic partnerships.
We aim for a holistic, consistent, integrated and transparent approach. Each relationship is considered individually and on its merits, all the time incorporating environmental and ethical criteria.
- Integrated partnerships
- Industry sectors
- Cause related marketing (CRM)
- Sponsorship opportunities
- Pro bono arrangements
- Workplace giving programs
Integrated partnerships
WWF-Australia explores integrated partnerships on a case by case basis. When shared objectives are identified, WWF-Australia aims to explore potential partnerships of mutual benefit with suitable companies.
Integrated partnerships:
- deliver tangible results for the business (economic, social and environmental - triple bottom line outcomes)
- deliver tangible results for WWF-Australia - (fundraising and conservation outcomes)
- provide vision and strategic outcomes
Industry sectors
Globally, WWF works collaboratively with a number of key industry sectors, including renewable energy companies (electricity and gas sector) and the forestry sector. This approach provides an import opportunity to influence positive sector-wide change through leading by example within an industry group.
Cause Related Marketing (CRM)
CRM is a commercial activity in which a company forms an alliance with WWF-Australia to market a product, brand or service for mutual benefit - improving business outcomes through association with the WWF brand. WWF is globally recognized as one of the top 10 most trusted brands (Edelman 2003).
Sponsorship opportunities
WWF-Australia considers sponsorship opportunities on a case by case basis. We have a wide range of Strategic Program Areas that include projects of various size and value.
The benefits to your company sponsoring a WWF-Australia program or project include strategic promotional opportunities, brand association, improved reputation through credible environmental activities and important conservation outcomes.
Pro bono arrangements
Pro bono arrangements are services or products that are provided by companies at no or reduced cost to WWF-Australia. We work with companies that offer pro bono services ranging from legal advice to strategic business consulting. Pro bono arrangements can be a positive way of generating volunteering opportunities for your company.
Workplace giving programs
Workplace Giving programs enable employees to make regular tax-deductible contributions to WWF-Australia in an administratively simple and low cost manner.
Find out how to give to WWF through a workplace giving program.
