Our Guarantee To You
Where does my money go?
100% of the profit made goes to mainly Australian conservation projects. This program helps WWF-Australia to undertake planet conservation and encourages supports to live sustainably.
Your support helps WWF-Australia create a better world for every living thing.
Without real changes to the way that we live our lives, by 2050 we will all face a future in which 60% of the ecosystems that support life on earth will be severely damaged.
For example:
- 60% of the world's coral reefs will have been destroyed
- 1 million species will have become extinct
- 65% of the world's population will have trouble accessing fresh water
We have one planet and one chance to save it and the time is now. What happens next is up to us.
In the next hour up to 8 unique species of plant or animal could become extinct. There is still time to change how our planet will look in the future... if we act now.
WWF-Australia works to protect the unique and fragile Australian environment by tackling major threats such as climate change, land clearing and over consumption of our natural resources.
Key programs we are working on include:
- ANTARCTICA
19 of the World's 24 albatross are endangered.
WWF is working to protect their habitat in Antarctica by persuading governments around the world to commit to a network of Marine Protected Areas in the Southern Ocean by 2012. - TROPICAL SEAS
All 6 species of sea turtle found in Australian waters are threatened with extinction.
WWF's turtle conservation programs address the many threats faced by these unique sea creatures, including marine debris, unregulated fishing and bycatch.
WWF continues to work with local partners in the Northern Territory to document and address the threat of marine debris and is working with neighbouring WWF offices and governments to protect turtle populations across the Pacific and Indian Ocean. - CLIMATE CHANGE
The effects of Climate Change on our planet will be catastrophic - including 60% of the world's coral reefs will have been destroyed by 2050.
We need a 60% cut in greenhouse pollution by the middle of this century to avoid the worst impacts of climate change. To achieve this we are working intensively with businesses, government and communities to significantly reduce greenhouse pollution. - LANDSCAPES
Habitat loss kills millions of Australian animals every year and has driven the yellow-footed rock wallaby to the verge of extinction.
Our programs aim to eradicate land clearing and combat the threat on invasive plants of animals on species survival.
Our teams work on the ground with local communities, and in partnership with government and industry, advocating change and effective conservation policy.
We take a science-based approach to our conservation work and are committed to real, measurable outcomes for the environment which directly benefit Australian species and natural resources for now and in the long term.
South Australia
Through our Threatened Species Network we have people on the ground right across Australia working with community groups and other conservation partners to help stop the declining numbers of our native plants and animals. In South Australia we are working to protect species such as the orange bellied parrot and the yellow-footed rock wallaby.
Western Australia
Many woodlands in WA have been ravaged by land clearing, leaving very little natural area for the animals to survive in. Through a series of strong community partnerships, WWF's Woodland Watch program is helping communities protect and manage eucalypt woodlands on their land. The program protects pockets of remnant woodland to create larger areas which can sustain populations of native species, such as the malleefowl.
Northern Territory
The Arafura sea is home to six of the world's seven marine turtle species. All are threatened with extinction. WWF is working with indigenous groups and industry to combat the biggest killer of these turtles, marine debris. We have developed a groundbreaking debris database and Net Kids which help us to identify where the debris is coming from and develop solutions to stop the debris being discarded in our seas.
Queensland
The Great Barrier Reef was under threat from damaging fishing practices. WWF spearheaded a campaign to save the Reef, resulting in an increase from 4.6% to 33.3% of the Reef under strict protections.
Land Clearing of mature bushland in Queensland was killing more than 100 million birds, mammals and reptiles every year. After an extensive campaign by WWF the Queensland Parliament passed an act that will stop large scale clearing of this bush, saving 20 million hectares of bush and 100 million animals.
New South Wales
Coal fired power stations are the number one cause of greenhouse gas emissions in Australia, greenhouse gasses are the cause of climate change. WWF took legal proceedings to stop the development of a coal-fired power station in the Hunter Valley.
We were successful - stopping the equivalent of 250,000 cars worth of greenhouse gas pollution being pumped into the atmosphere every year.
Victoria
WWF-Australia continues to have a major impact on water policy throughout the nation, ensuring sufficient water supplies for future generations.
Part of our work has resulted in the National Water Initiative (NWI), a commitment to saving key river systems and a blueprint for better future management of water for consumer and industry purposes.
The NWI aims to protect and restore fresh water ecosystems, promote effective water conservation and restore sustainable water flows to catchments such as the Murray Darling Basin. The plan included $500 million to improve the flow of water in the Murray River.