We must restore and regenerate our planet for everything that calls it home. 

WWF-Australia is excited to launch our bold new strategy to Regenerate Nature by 2030. Nature is calling for us to step up on a global scale. After extensive deep listening, consultation and planning, our ambition is bold, but the need to speed up and scale-up beyond our own backyard has never been more urgent. With this in mind, WWF-Australia has set our new 3 year strategic plan for FY2024-26 towards our goal to Regenerate Nature by 2030.

Our mission is clear: Together, we will restore and regenerate areas of Sky, Country and Saltwater in ways that will allow nature to heal. With the Knowledge and traditions of First Peoples and local communities, we can bring change on a global scale for climate, nature and people.

Regenerate Nature by 2030 Strategic Plan on a Page © WWF-Australia

Our Pillars of Work

Sky, Country and Saltwater have become our three pillars of work. Our areas of focus are inspired by our recent Knowledge exchange on Girramay Country with Indigenous Elders, rangers and community.

WWF-Australia works

At the intersection of nature, communities and climate

Our solutions will deliver at the nexus of: nature and wildlife, communities, and climate impact - recognising the intersectionality of these three elements for a regenerative future.

From local to global-global to local levels

Our solutions blend local community knowledge with a mindset for global impact and transformation with speed and scale.

As a catalyst for sector transformation

Our solutions seek to influence and transform sector-wide priorities in a way that galvanises regenerative impact in line with systems thinking.

Tree planting for Cores= Corridors and Koalas project
© WWF-Australia / Sii Studio

Our Journey to Regenerate Nature by 2030

Our journey to a new strategic plan began with deep listening to First Nations Groups on Girramay Country in North Queensland. The WWF leadership team had the privilege of listening to the Girringun Elders, Girringun Rangers and the community about what Country means, the role truth-telling and voice play in healing and regenerating Country, and the importance of youth to our future. 

We also consulted our supporters, donors, partners, staff and the public through a robust listening campaign.  

 What we heard was that we need to expand upon our 2020-23 strategic plan to Regenerate Australia, and instead look to our entire region. 

Alpha Ghelly works to manage the sustainable harvesting of sea grapes – a local food.
Seagrape harvesting off Ghizo Island, © WWF-Au / Wade Fairley

Expanding Regenerate Australia to the region

In 2020, we launched a $300m plan to Regenerate Australia in the wake of the worst bushfires in living memory. Through this mission, we made incredible progress to restore, rehabilitate, and future-proof Australia’s natural landscapes from the catastrophic damage wrought by the bushfires. However, nature loss and climate change continue to accelerate, not only in our own backyard but in the Asia-Pacific region and world. To address these global issues, it’s clear that we urgently need to speed up and scale-up solutions to address the crisis.

Uncle Eddie Smallwood and WWF-Australia's Cliff Cobbo at Hinchinbrook Lookout
Uncle Eddie Smallwood and WWF-Australia's Cliff Cobbo at Hinchinbrook Lookout © WWF-Australia / Vanessa Barnett

Inclusive Conservation at the Core of the mission to Regenerate Nature

We are committed to embracing innovation and new technologies, placing them at the heart of our mission. To deliver the best possible outcomes for nature, wildlife, communities and climate, it is essential for us to continue listening to and amplifying First Nations Peoples voices. We are also strengthening and expanding our ongoing commitment to collaborate with, respect and learn from Traditional Knowledge.

Inclusive conservation