WWF-Australia works in partnership with businesses to generate large-scale shifts to more sustainable practices. Our team is on the leading edge when it comes to knowledge on how to make your supply chain sustainable and transform the operations of producers, distributors and retailers. We can work together to drive change in your business, industry and beyond through:
- Delivering impactful projects for the environment
- Supply-chain analysis
- Improving the sustainability of food production
- Reducing your carbon footprint and switching to renewable energy
- Future-proofing businesses by co-developing new innovative business models
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WWF-Australia andfirst entered into a partnership in 2012 with the aim of improving the sustainability of the John West seafood supply chain and educating consumers about better seafood choices, including the use of products certified by the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC). Four years of extraordinary teamwork came to fruition in February 2016 when John West Australia announced its move to source all of its skipjack tuna from a sustainable supplier in the western and central Pacific Ocean.
As Australia’s largest branded seafood supplier, this move means that over 43 per cent of the branded canned tuna sold each year in Australia is now MSC certified sustainable and bears the MSC eco-label. That’s more than 100 million cans annually. Following this success, John West committed to migrating other branded products to meet MSC and ASC certification. John West’s work with WWF-Australia and ambition to protect ocean health renders them a market leader in sustainability and responsible product sourcing.
John West is also a primary supporter of the Community Fisheries Fund inand Papua New Guinea. This project is delivering positive benefits to the community through sustainable fishing and improving economic resilience.