BOTANICA BY AIR WICK
Working together for Nature Regeneration.
WWF-Australia and Botanica by Air Wick have been partnering to help conserve, restore and protect our natural environment since 2021.
Over the last three years, together with the Australian Seed Bank Partnership, we created The Rare Bloom Project™ which aimed to save 120 native Australian wildflowers from the threat of extinction through a conservation program of seed collection, germination trials and propagation. We’re proud to have far exceeded this goal, with conservation support provided for an incredible 183 native wildflower species.
Now, in 2024, we’re relaunching our partnership to drive awareness around the importance of protecting and restoring not just wildflowers, but all of Australia’s vital native landscapes. For the next three years, Botanica will help support important work towards our goal to regenerate nature by 2030.
To do this, the partnership will contribute to key WWF-Australia initiatives such as working to protect over one million hectares of existing forests, as well as restore 100,000 hectares of deforested landscapes that have been degraded or lost through bushfires of logging.
By working with landholders, farmers, Traditional Owners, communities, businesses, governments and with the support of partners like Botanica, we aim to protect and regenerate vital landscapes and species and make the changes needed to move Australia from a deforestation hotspot to a reforestation leader by 2030.
Testimonials
It is of utmost importance that we understand the threat of extinction for Australian native wildflowers. If we are to lose these species, the impacts on our wider ecosystem will be truly devastating. Thankfully, through the Rare Bloom Project, we can take immediate action to help protect Australia's threatened blooms, and in-turn our beautiful and unique biodiversity. Through our partnership with WWF-Australia we are proud to be collaborating with seed scientists and conservation experts from the Australian Seed Bank Partnership on research and germination programs that support Australia's at-risk native wildflowers for future generations.
Marketing Director for RB Hygiene (ANZ)