After collaborating for more than a decade, HP announced a $90 million partnership expansion with WWF to restore, protect, and improve the management of nearly 1 million acres of critical forest landscapes.

The partnership aims to address the impacts on forests from the total amount of paper used in HP printers, including impacts from non-HP brand paper. This groundbreaking partnership raises the bar for corporate leadership by taking responsibility for even the indirect environmental impacts of their business and becoming the first company to pilot science-based targets for forests with WWF. 

HP and WWF have now identified the first three critical landscapes in which to expand their work, including the forests of eastern Australia.

The forests of eastern Australia are a global biodiversity hotspot. They provide homes to some of the most unique wildlife on Earth, including the koala, greater gliders, the red goshawk, swift parrots, the regent honeyeater, Albert’s lyrebird, and eastern bristlebird.  

Forests of eastern Australia
Forests of eastern Australia © WWF-Australia / Think Mammoth

We know that forests purify the air we breathe, filter the water we drink, prevent erosion, and act as an important buffer against climate change. To achieve success with restoration projects – collaboration amongst organisations, local communities, businesses and governments is absolutely vital. We are proud to partner with WWF to address important deforestation and forest degradation challenges in our own backyard.

Bradley Pulford, Managing Director

HP Australia and New Zealand

Yet, Australia’s forests continue to be cleared at a staggering rate. In 2021, a WWF report named eastern Australia among 24 global deforestation fronts – the only developed nation on the list.

Every year an estimated 300,000 hectares of native forests and woodlands are cleared across Australia. Without urgent action, an estimated 750 million native animals will die as a consequence of tree-clearing by 2030.  This includes the iconic koala, which was recently uplisted from Vulnerable to Endangered and is facing extinction by 2050. 

But by working together, and with the support of HP, we can move Australia from a deforestation hotspot to a reforestation leader and play a vital part in saving and restoring native forests for future generations of people and nature. This includes improving forest management, stopping deforestation and restoring degraded landscapes. The long-term goal of these efforts will help to restore over 1,500 hectares of degraded koala habitats while improving climate resilience. In the coming years, WWF and HP will also help improve forest management practices for nearly 20,000 hectares