KOALA

This innovative partnership aims to inspire and educate Koala’s customers about the work of WWF to protect threatened and endangered wildlife, such as stopping activities including excessive tree-clearing that puts iconic species and habitat at risk. Through the partnership, Koala donates funds to WWF from every mattress sold – helping to protect wildlife like the koala in Australia and the Amami rabbit in Japan. 

Koala have also supported new research projects trialling practical methods to cool the sand temperature of green sea turtle and hawksbill turtle nests. Reports have revealed that increasing temperatures in the northern Great Barrier Reef are turning populations of marine turtles almost completely female. This was supported through donations from sales of their Koala sofa and has enabled WWF-Australia to test and trial the best methods to return hatchling gender numbers to more natural levels.

In addition, Koala and WWF-Australia have also worked together to give the Kangaroo Island glossy black cockatoo the best chance of recovery. Up to 75 per cent of the glossy black cockatoo population on Kangaroo Island lived within the 210,000 hectare area that was burnt during the summer bushfires. The proceeds of sofa bed sales, have helped replace the artificial nest boxes lost in the fires. These nesting boxes are critical for ensuring healthy breeding populations.

Globally, WWF has been working successfully on the conservation of the world’s most iconic species for over 50 years. WWF works in partnership with a variety of organisations, communities and individuals to protect those endangered species most in need. Australia's vast continent is home to some of the most magnificent plants and animals on Earth. Many have evolved in splendid geographical isolation and are found nowhere else, including the koala. Sadly, being iconic and symbolic is not enough to save the koala from the threat of extinction. In the 1920’s, hundreds of thousands of koalas were shot for the fur trade and now they are contending with the consequences of ongoing excessive tree-clearing. Together, we can work for the conservation of our world’s most threatened and endangered species, restore their habitats, protect them from destruction and win the fight against extinction.