Woolworths is Australia’s largest supermarket chain, with 995 stores and 115,000 team members in stores, distribution centres and support offices. It is uniquely positioned to make an impact on sustainability through its supply chains.

Woolworths logo

Globally, seafood is one of the world’s most important sources of animal protein, but our oceans are being pushed to their limit. WWF aims to build resilient marine ecosystems, clean oceans and sustainable fisheries, and to ensure that fish are caught or farmed using best practice methods that reduce impacts on other wildlife. With more Australian shoppers choosing to buy seafood, WWF partnered with Woolworths from 2018 - 2022 on their journey to ensuring they only source ecologically responsible seafood. To do this, Woolworths and WWF-Australia assessed hundreds of product lines of wild-caught and farmed seafood, across Woolworths. This includes rigorously reviewing the 300+ fisheries and farms.

Raising awareness of sustainably sourced products is an ongoing priority for Woolworths. The Woolworths-WWF partnership is built on the shared commitment both organisations have to build more sustainable fishing and aquaculture industries.

Alex Holt

General Manager for Quality, Sustainability and Health, Woolworths

From L-R:  Alex Holt, Woolworths General Manager Quality, Health & Sustainability, Dermot, Serena Anson-Cope, Woolworths Seafood Merchandise Manager.
Woolworths partnership - Dermot O'Gorman visit 100px © Woolworths Group

The bottom line

Fish and seafood are critical sources of protein for around 3.3 billion people around the world. In 2021-22, Australians consumed an average of 26.4kg of seafood per person, with much of it imported, and this number is estimated to rise.

As one of Australia’s largest retailers with over 1,000 stores, Woolworths has the opportunity to be a leader in responsibly sourced seafood. The choices Woolworths makes, and the actions they take, can help lead the way towards a better future for our oceans while providing ecologically responsible seafood for Australians to enjoy.